What makes a brand an actual brand?

A brand is the way a product, company, or individual is perceived by those who experience it. Much more than just a name or a logo, a brand is the recognizable feeling these assets evoke. Those are the products Apple manufactures. …

What do understand by product lines?

A product line is a group of related products all marketed under a single brand name that is sold by the same company. Companies often expand their offerings by adding to existing product lines because consumers are more likely to purchase products from brands with which they are already familiar.

How is a product different from a brand?

A product is made by a company and can be purchased by a consumer in exchange for money while brands are built through consumer perceptions, expectations, and experiences with all products or services under a brand umbrella. For example, Toyota’s product is cars.

What is the difference between branding and brand?

The difference between brand and branding is that one is a marketing tool and the other is an action. A brand is a thing (noun). Branding is an action (verb). This is more than just persnickety semantics—it’s about fundamental understanding of a core marketing tool.

What happens if a company has too many product lines?

They easily get overwhelmed and it leads to buying delays. Capital. The more products a company has, the more capital that is usually needed to maintain stock. This also consumes precious cash flow that the company may need in other areas.

How do companies classify product lines?

Every business must determine its product mix—the particu- lar assortment of products it offers to meet its market’s needs. Product mix contains product items and product lines. Product lines may be classified according to product class, customer group, price and/or quality, and distribution method.

Why products have different prices in different countries?

One of the major factors that affects the prices of goods is the difference in taxes and import duties across countries. Many products are cheaper in Japan thanks to lower import taxes and better wholesale prices. Even local taxes make a big difference.

What is the quality of the product?

Product quality refers to how well a product satisfies customer needs, serves its purpose and meets industry standards. When evaluating product quality, businesses consider several key factors, including whether a product solves a problem, works efficiently or suits customers’ purposes.

How does advertising differ in different countries?

The advertising plan has been allocated and implemented in such a way, so that the target audiences of each of the country get influence to use the product. This is how the consumers perceive the advertising in both of the countries, which are totally distinguished from each other.

How do Coca Cola companies in other countries use marketing communication?

The coca cola companies in both of the countries follow the same process to undertake the marketing communication, just the matter fact is about the way the consumer perceive or ways of decoding the encoded messages.

How is the Gross Domestic Product (GDP) divided?

GDP is divided by population to determine personal income, adjusted for inflation with real GDP, and adjusted for purchasing power parity to control for the impacts of regional price disparities.

What are Coca Cola’s international operations like?

Coca Cola’s international operations mean a wider customer base, a stronger brand and a bigger chunk of the global market. Coca Cola’s position in the market is high and strong – a major strength in this industry as they are ahead of many rivals.